Tinder Launches New Feature to Tap Into Gen Z-Style Dating

The “double date” is going digital.

Dating app giant Tinder is shaking up the modern romance scene with the launch of “Double Date,” a new feature designed to make meeting new people more collaborative.

Announced on June 17, 2025, the innovation allows users and a friend to pair up and match with other duos, transforming the traditional swipe experience into a shared quest.

The new feature builds on existing initiatives, such as “Tinder Matchmaker” and “Share My Date,” designed to bring others into the solo dating fold.

Double Date, according to a press release from Tinder, is positioned as a “low-pressure, group-first way to explore the world of dating side by side.” It aims to cater to evolving dating habits, particularly among younger generations.

According to Tinder testing data from 2025, the feature has seen significant early adoption among Gen Z and younger Millennials, with nearly 90 percent of Double Date profiles coming from users under 29. With Gen Z making up over half of Tinder’s global user base, the positive data for Double Dating is unsurprising.

How to Activate the ‘Double Date’ Feature

Activating the Double Date feature is designed to be quick and intuitive. Users can tap the Double Date icon in the top right corner of the main card stack screen, then select up to three friends to create a pair with.

From there, users can scroll through the main card stack and “Like” the Double Date pairs that “match your energy,” the release stated. The matching process is simplified: Only one like per pair is needed to create a group chat. The goal is to “Limit the small talk and stress. Because dating shouldn’t feel like a job interview.”

Initial testing of the Double Date feature has yielded promising results.

“Women who used Double Date during testing were three times more likely to Like a pair than they were individual profiles,” according to Tinder’s internal data, which also found that “match rates have been significantly higher for those using the feature.”

Furthermore, individual users demonstrated increased engagement, sending 35 percent more messages in Double Date chats compared to one-on-one conversations.

Tinder asserts that “Whether you’re getting ready, meeting someone new, or catching up after the date, Double Date makes dating feel more fun, social, and supportive—especially for women and younger users.”

The company prides itself on continually evolving how people connect. With this new feature, “the post-date recap doesn’t have to wait—it starts as soon as the date ends.”

Double Date is currently available for Tinder users in the United States and select international markets, with a global rollout anticipated in July.