Cracker Barrel Caves on New Logo Hours After Trump Remark
August 26, 2025
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Gabe Whisnant is a Breaking News Editor at Newsweek based in North Carolina. Prior to joining Newsweek in 2023, he directed daily publications in North and South Carolina. As an executive editor, Gabe led award-winning coverage of Charleston church shooter Dylan Roof’s capture in 2015, along with coverage of the Alex Murdaugh double murder trial. He is a graduate of the University of North Carolina-Wilmington. You can get in touch with Gabe by emailing g.whisnant@newsweek.com. Find him on Twitter @GabeWhisnant.
Gabe Whisnant
Breaking News Editor
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Cracker Barrel has reversed course on its recently unveiled minimalist logo and will continue featuring the beloved “Old Timer” figure—known informally as Uncle Herschel—following widespread customer backlash.
Even President Donald Trump weighed in on Cracker Barrel’s controversial rebranding Tuesday on Truth Social.
The company said in a statement Tuesday: “We said we would listen, and we have,” affirming that the classic imagery will remain part of its branding, reflecting its commitment to upholding its heritage and country hospitality.
The redesign had removed familiarity from the logo, which sparked criticism from loyal patrons who felt the change erased the chain’s signature charm.
This is a breaking news article. Updates to follow.
A Cracker Barrel restaurant is in Binghamton, N.Y., on Saturday, Aug. 23, 2025. A Cracker Barrel restaurant is in Binghamton, N.Y., on Saturday, Aug. 23, 2025. Associated Press
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