One of the most anticipated retail events of the holiday season is back: the Bath & Body Works annual candle day.
Now in its 14th year, the shopping holiday is a big deal for fragrance fans, offering the brand’s beloved three-wick candles at their lowest price of the year—$9.95 each.
This year’s event starts online at 10 p.m. ET on Thursday, December 4, and continues through Sunday, December 7.
In-store shoppers can join the rush beginning Friday, December 5 at 6 a.m. local time, with doors opening early nationwide through the weekend.
New Scents, Throwbacks and Limited Editions
Shoppers can expect mlre than 180 candle varieties on offer, including new fragrances, returning classics and limited-edition drops. Highlights include:
- Holiday Dill-ight (Limited Edition): A festive pickle-inspired candle for collectors.
- Sundae Funday (New): A gourmand set featuring Neapolitan Ice Cream, Gummy Candies and Hot Fudge Drizzle.
- Perfect Pairings (New): Foodie duos such as Coffee & Donuts, Chips & Salsa and Pizza & Ranch.
- From the Vault: Fan-chosen classics including Snowday, Brown Sugar & Fig and Blueberry Sugar.
- Holiday Bucket List: Seasonal picks such as Rum Rum Reindeer and Sweater Weather.
- Host With The Most: Sophisticated scents designed for holiday entertaining.
- Fan Favorites in Candle Form: Iconic Bath & Body Works fragrances like Moonlight Path and A Thousand Wishes.
- Spring Previews: Early releases including Fresh Cut Lilacs and Mahogany Coconut.
This year also marks a first: a limited-edition Keepsake 3-wick candle featuring exclusive packaging.
A Retail Phenomenon
Candle Day has evolved into one of Bath & Body Works’ largest annual moments, driving millions to stores, the website and the app.
The brand shared a striking statistic from 2024: if each three-wick candle sold during last year’s event were lined up end-to-end, they would stretch about 1,700 miles—roughly the distance from Florida’s southern tip to Portland, Maine.
“Candle Day is a cherished tradition that our customers countdown to every year,” said Betsy Schumacher, chief merchandising officer at Bath & Body Works, in a statement. “It’s the ultimate Bath & Body Works shopping event—a moment when we deliver what we do best: high-quality three-wick candles, crafted with innovation and artistry, alongside new fragrances and exclusive surprises designed to give consumers exactly what they desire.”
The annual candle day comes as new data from Adobe revealed that consumer’s use of buy now, pay later (BNPL) options have boosted holiday spending.
BNPL usage reached a record high, rising 4.2 percent year over year and driving over $1 billion in online spending on Cyber Monday. Adobe expects total BNPL spend to climb to $20.2 billion by the end of this year’s holiday shopping season, marking an 11 percent increase over 2024.
