WWE President Nick Khan is directly connected to a major sports event. The Canelo Alvarez vs. Terence Crawford boxing match is happening soon.
WWE’s parent company, TKO Group, is involved in promoting the fight. It is set for Saturday, September 13, at Allegiant Stadium in Las Vegas.
UFC CEO Dana White and Saudi Arabia’s Turki Al-Sheikh are also promoting the event. Several WWE Superstars attended a recent press conference for the fight in New York.
During the press conference, Al-Sheikh credited one person for making the fight happen. He pointed to the WWE President in the crowd.
Canelo Alvarez Teases WWE Crossover
The star of the show, Canelo Alvarez, also made news. He was asked about a potential crossover into WWE.
During a media Q&A, Canelo suggested talks are happening. His response has fueled speculation about a future appearance.
He said, “We’re talking about it, maybe. Maybe you will see me in the WWE at some point.”
Alvarez is one of the most popular and highest-paid boxers in the world. An appearance would bring major attention to WWE.
Canelo Alvarez, seen here fighting Gennadiy Golovkin (white trunks) for the Super Middleweight Title at T-Mobile Arena on September 17, 2022, has called out Lionel Messi for ‘disrespecting’ Mexico Canelo Alvarez, seen here fighting Gennadiy Golovkin (white trunks) for the Super Middleweight Title at T-Mobile Arena on September 17, 2022, has called out Lionel Messi for ‘disrespecting’ Mexico Getty Images
The September fight will be for Canelo’s Undisputed Super Middleweight Championship. Crawford will challenge for the WBC, WBA, WBO, and IBF titles.
Nick Khan Praised For Making Fight Happen
Al-Sheikh stated the blockbuster deal was made because of Nick Khan. He introduced Khan to the crowd, who applauded the executive.
The Saudi Royal Court adviser said he made the deal for Khan. He also mentioned Netflix Chief Content Officer Bela Bajaria as a key partner.
Later, broadcaster Max Kellerman called Khan the best in the business. He also praised White as the greatest combat sports promoter of his lifetime.
More news: WWE News: Steve Austin Reveals Real-Life Vince McMahon Confrontation
This event is a major venture for TKO Group. It signals a significant move into the world of boxing promotion.
WWE has a long history of using boxers to generate mainstream attention. The tradition began at the first WrestleMania in 1985, where Muhammad Ali served as a special guest referee for the main event.
The most impactful crossover occurred in 1998 when Mike Tyson became heavily involved in the rivalry between Steve Austin and Shawn Michaels. Tyson’s role as an enforcer at WrestleMania 14 was a critical moment that boosted WWE’s popularity during the Attitude Era.
Other notable appearances include Floyd Mayweather, who defeated Big Show at WrestleMania 24. More recently, Tyson Fury competed against Braun Strowman at Crown Jewel.
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