Hats, Tats and Tees: How Americans Are Advertising Their Political Support
November 2, 2024
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There’s a host of ways that the American people can support their chosen candidate for president: canvassing, campaigning, calling people up to persuade them to vote.
But one method of support has been particularly eye-catching throughout this election cycle: the sartorial political statement. From hats to t-shirts, bags and even tattoos, people across the U.S. have got creative as they expressed their support for the Trump-Vance and Harris-Walz tickets.
With the race now in it’s final days, Newsweek looks at some of the most striking and memorable ways American’s have got creative with their endorsements throughout this historic election year.
A supporter of US former President and 2024 Republican presidential candidate Donald Trump attends a watch party for the US Presidential debate between Trump and Vice President and Democratic presidential candidate Kamala Harris in West… A supporter of US former President and 2024 Republican presidential candidate Donald Trump attends a watch party for the US Presidential debate between Trump and Vice President and Democratic presidential candidate Kamala Harris in West Palm Beach, Florida, on September 10, 2024.
GIORGIO VIER/AFP via Getty
An attendee wears a hat decorated with a Harris Walz 2024 sticker during the first day of the Democratic National Convention at the United Center on August 19, 2024 in Chicago, Illinois. Delegates, politicians, and… An attendee wears a hat decorated with a Harris Walz 2024 sticker during the first day of the Democratic National Convention at the United Center on August 19, 2024 in Chicago, Illinois. Delegates, politicians, and Democratic party supporters are in Chicago for the convention, concluding with current Vice President Kamala Harris accepting her party’s presidential nomination. The DNC takes place from August 19-22.
Brandon Bell/Getty Images
Since first announcing his campaign for presidency in 2015, Trump’s rallies have become renowned for their high-energy atmosphere, theatrical elements, and fervent supporter engagement.
In October, Trump held a campaign rally at Calhoun Ranch near Coachella, California. This event was notable for its location in a mostly Democratic state and attracted thousands of supporters despite temperatures exceeding 100 degrees Fahrenheit.
Supporters gather before a campaign rally for Republican presidential nominee, former U.S. President Donald Trump on October 12, 2024 in Coachella, California. With 24 days to go until election day, former President Donald Trump is… Supporters gather before a campaign rally for Republican presidential nominee, former U.S. President Donald Trump on October 12, 2024 in Coachella, California. With 24 days to go until election day, former President Donald Trump is detouring from swing states to hold the rally in the heavily Democratic state of California.
Mario Tama/Getty Images
Supporters gather before a campaign rally for Republican presidential nominee, former U.S. President Donald Trump on October 12, 2024 in Coachella, California. With 24 days to go until election day, former President Donald Trump is… Supporters gather before a campaign rally for Republican presidential nominee, former U.S. President Donald Trump on October 12, 2024 in Coachella, California. With 24 days to go until election day, former President Donald Trump is detouring from swing states to hold the rally in Democratic presidential nominee, Vice President Kamala Harris’ home state.
Mario Tama/Getty Images
In August 2024, following President Joe Biden’s withdrawal from the race, Vice President Kamala Harris secured the Democratic presidential nomination.
Merchandise featuring Democratic presidential nominee, Vice President Kamala Harris is displayed on a vendors table ahead of a campaign rally at Erie Insurance Arena on October 14, 2024 in Erie, Pennsylvania. Harris held a campaign… Merchandise featuring Democratic presidential nominee, Vice President Kamala Harris is displayed on a vendors table ahead of a campaign rally at Erie Insurance Arena on October 14, 2024 in Erie, Pennsylvania. Harris held a campaign rally with Sen. John Fetterman (D-PA) in the battleground state where a recent New York Times/Siena College poll shows her leading Republican presidential nominee, former U.S. President Donald Trump by three points with 22 days left until election day.
Michael M. Santiago/Getty Images
Harris’ candidacy injected new life into the Democrats’ campaign, and the early days of the vice president’s bid for the White House had an emphasis on joyfulness.
Amid the euphoria, singer Charli XCX posted on X, formerly Twitter, that ‘Kamala IS brat,’ in a nod to her recent album, brat, which is synonymous with a shade of neon green (now dubbed brat green) and a party girl persona.
Harris’ association with brat became an overarching mood of the campaign as her team pushed brat memes, and Charli XCX’s post generated a multitude of think pieces and table talks.
A supporter of Democratic presidential nominee, Vice President Kamala Harris, wears a button at a campaign rally encouraging early voting on October 19, 2024 in Atlanta, Georgia. Both Vice President Harris and Republican presidential… A supporter of Democratic presidential nominee, Vice President Kamala Harris, wears a button at a campaign rally encouraging early voting on October 19, 2024 in Atlanta, Georgia. Both Vice President Harris and Republican presidential nominee, former President Donald Trump, have been campaigning in the key battleground state of Georgia.
Elijah Nouvelage/Getty Images
Trump was arrested in August 2023 in Fulton County, Georgia, where he was charged with attempting to overturn the 2020 election results in the state, marking the first time a former U.S. president faced criminal charges.
The image of his mugshot has since become iconic among his backers, and has intensified their support for someone they perceive as being politically persecuted.
Cloths are sold with pictures of former US President and Republican presidential candidate Donald Trump speak during a campaign rally at Grand Sierra Resort in Reno, Nevada on October 11, 2024. Cloths are sold with pictures of former US President and Republican presidential candidate Donald Trump speak during a campaign rally at Grand Sierra Resort in Reno, Nevada on October 11, 2024. KIA RASTAR/Middle East Images/AFP via Getty Images
On July 13, 2024, during a campaign rally in Butler, Pennsylvania, Trump survived an assassination attempt. The assailant, 20-year-old Thomas Matthew Crooks, fired multiple shots from a rooftop approximately 130 yards away, injuring Trump’s right ear.
The image of Trump after the bullet had grazed his ear instantly became a defining moment in the campaign. It has since been adopted by many of his supporters.
A supporter before attending former US President and Republican presidential candidate Donald Trump’s speech during a campaign rally at Grand Sierra Resort in Reno, Nevada on October 11, 2024. A supporter before attending former US President and Republican presidential candidate Donald Trump’s speech during a campaign rally at Grand Sierra Resort in Reno, Nevada on October 11, 2024. KIA RASTAR/Middle East Images/AFP via Getty Images
Throughout Harris’ campaign, a number of different groups have formed to mobilize support for the vice president including Black Men for Harris, Survivors for Harris, and White Dudes for Harris.
Attendees display a “Black Men For Harris-Walz” shirt during Brothas and Brews: Black Men’s Town Hall sponsored by Team Harris-Walz and the Democratic Party of Georgia at Atlantucky Brewing on October 11, 2024 in Atlanta,… Attendees display a “Black Men For Harris-Walz” shirt during Brothas and Brews: Black Men’s Town Hall sponsored by Team Harris-Walz and the Democratic Party of Georgia at Atlantucky Brewing on October 11, 2024 in Atlanta, Georgia.
Paras Griffin/Getty Images
Vendors sell shirts along South Main Street as people wait to attend a campaign rally with Democratic presidential nominee, U.S. Vice President Kamala Harris at the McHale Athletic Center on September 13, 2024 in Wilkes… Vendors sell shirts along South Main Street as people wait to attend a campaign rally with Democratic presidential nominee, U.S. Vice President Kamala Harris at the McHale Athletic Center on September 13, 2024 in Wilkes Barre, Pennsylvania. Harris and her opponent Republican presidential nominee, former President Donald Trump have been campaigning across Pennsylvania, a crucial battleground state in the 2024 election.
Chip Somodevilla/Getty Images
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