NASCAR Hints At Use Of AI In Future Racing Formats

NASCAR is considering integrating Artificial Intelligence into its future racing formats, as suggested by Steve O’Donnell, the organization’s Chief Operating Officer, during a discussion with SBJ.

O’Donnell pointed out AI could contribute to the strategic and operational aspects of racing, including the much-debated playoff format.

AI has been making inroads into motorsports for some time, with its gradual introduction dating back several years. Teams in NASCAR and beyond have already harnessed AI and simulation technologies to analyze and respond to real-time data, often leading to improved strategies during races.

AI could simulate numerous variations in racing scenarios, such as adjustments to the number of playoff drivers or variations in race conditions. This simulation helps in predicting potential impacts and unforeseen outcomes that may arise from format adjustments.

William Byron, driver of the #24 Axalta Chevrolet, and Christopher Bell, driver of the #20 Interstate Batteries/DEWALT Toyota, race during the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale,…

James Gilbert/Getty Images

O’Donnell explained:

“Just around racing, the strategy that now goes into a race, how that applies to our formats of the future, I think AI can play a really big role in that.

“When we created even the stages or playoff format, you did that with the best data you had and best minds you had, but now being able to plug in and work with AI in terms of, ‘OK, if you tweak the playoffs this way, what should we be watching out for’ or ‘How much could that affect the sport?’

“There’s so much data and technology out there that you can now throw into a model, I think it’s going to be very helpful in looking at some predictive analysis of where the sport can go in the future and then there’s the whole business side of things too.”

.@NASCAR is evaluating how it can use generative AI for competition matters such as asking a model how playoff format changes could impact the sport, per COO Steve O’Donnell.

🗨: “How that applies to our formats of the future, I think AI can play a really big role in that.” pic.twitter.com/wbNituf4tm

— Adam Stern (@A_S12) December 27, 2024

Beyond applied strategies, integrating AI could also boost real-time data analysis capabilities. NASCAR and other racing leagues have been utilizing real-time data to guide decision-making during races. AI tools can analyze various metrics, including GPS data, acceleration, and vehicle handling, aiding teams in making immediate adjustments during a race.