Worst Super Bowl 2025 Ads Named in New Poll

The Super Bowl on Sunday was a thrilling ride for both football fans and commercial aficionados.

Why It Matters

The Philadelphia Eagles won Super Bowl LIX on Sunday, defeating the Kansas City 40-22.

The 2025 Super Bowl commercial lineup demonstrated a clear shift away from social commentary toward pure entertainment, reflecting how major brands are adapting their marketing strategies in today’s complex social landscape.

What To Know

USA Today created an Ad Meter to gauge consumers’ opinions on the Super Bowl’s commercials. The meter, which was first founded in 1989, allows thousands and thousands of fans to weigh in.

Panelists, who are over the age of 18, rate the national ads starting on the Wednesday before the Super Bowl at noon EST. The Ad Meter then remains open until 1 a.m. EST the night of the big game.

Each commercial is given a 1 to 5 rating by every panelist who votes. Panelists are required to rate every ad—except for house promotions such as sitcom commercials and pregame or postgame ads—or else their vote does not count. The average rating is then taken into account to determine which commercials were best and worst.

There were 57 ads accounted for in this year’s voting.

Here are the 10 worst Super Bowl ads played during the 2025 game, according to the poll results.

TurboTax: “Now Taxes is So Sweet” – 2.57 average rating

TurboTax told Newsweek prior to the SuperBowl that the commercial, which came in at number 47 on the list of 57, was meant to tie into the company’s larger “Now This is Taxes” campaign. The ad was created by RG/A and featured actress Issa Rae as she was struggling with loads of papers and receipts.

“As the official financial and accounting software sponsor for the NFL since 2019, the brand has seen the positive impact a Super Bowl ad has on building awareness among the NFL’s highly engaged, and live-viewing fans,” a press contact told Newsweek prior to the game.

GoDaddy “Act Like You Know” – 2.55 average rating

GoDaddy’s ad stars actor Walton Goggins, who shared that people in his industry pretend they know what they’re doing when in fact they don’t. As a small business owner, Goggins also may not know what to do, but he said through GoDaddy and its AI that he is able to have the tools to create their own domains.

Hims & Hers “Sick of the System” – 2.51 average rating

The telehealth company put on a 60-second spot to discuss obesity and weight loss. It had stats like how 74 percent of Americans are overweight and how obesity leads to 500,000 deaths each year. Childish Gambino’s “This is America” played in the background.

DoorDash “DashPass Math” – 2.5 average rating

The 30-second ad stars comedian Nate Bargatze, who says he’s saving so much money with DashPass that he can afford a personal opera singer and even a jet pack. Wieden + Kennedy Portland and DoorDash’s in-house agency Superette made the commercial.

T-Mobile “A New Era in Connectivity” – 2.5 average rating

The T-Mobile ad starts by sharing that there are over 500,000 square miles in the United States that are “unreachable by any cellphone tower.” To allow people to send emergency and “emotional messages,” the company is launching with Starlink to launch satellites “creating the only space-based network that automatically connects to the phone you already have.”

Squarespace “A Tale As Old As Websites” – 2.46 average rating

Squarespace’s campaign blends the old world with new technology as it shares a fictional story of the company’s origin, according to a press release. Actor Barry Keoghan plays an Irish man as he travels the countryside and inspires businesses to expand their digital presence.

OpenAI “ChatGPT | The Intelligence Age” – 2.41 average rating

ChatGPT’s ad started off with a black dot on a white background. Throughout the minute spot, the dot became fire, a wheel, horses, crops, a ship and even a lightbulb. The commercial goes throughout history as “all progress has a starting point.”

‘Every idea, every breakthrough, every leap forward—begins with a single starting point,” the company wrote in its YouTube description.

Cirkul “You Got Cirkul” – 2.37 average rating

Hydration brand Cirkul unveiled its first spot during the Super Bowl, a press contact told Newsweek prior to the game. Actor Adam Devine starred in the 30-second ad.

While discussing the brands over 100 flavors, Devine’s phone accidentally places a 100,000 bottle order. Cirkul brought “this to reality by fulfilling the order in real time for thousands of lucky recipients across the country.”

Coffee Mate “Foam Diva” – 2.04 average rating

Coffee Mate, which is part of the Nestlé brand, aired its first Super Bowl ad, featuring Shania Twain. After trying the foam, the camera zooms in on Twain’s tongue “dancing.”

“The ‘Gimme Cold Foam’ song is all about embracing your inner popstar and the energy that comes along with taking that first sip of something spectacular,” Twain said in a press release prior to the big game.

Fetch “The Big Reward” – 1.98 average rating

Fetch said it was going to give away “$10,000 every second for two minutes” for what would be its “most rewarding night ever.” A QR code stayed in the corner of the screen as a man talked to the audience around briefcases of money.

Tubi “The Z-Suite” – 1.85 average rating

“Generations clash when the award-winning C-suite at Atelier Ad Agency is canceled and pushed out and the Gen Z social media team is put in charge,” the company wrote in its ad description on YouTube.

Actress Lauren Graham reads off of a script when a more TikTok-like video starts to appear with memes and lots of colors. Despite the commercial’s star power, Tubi’s “The Z-Suite” placed last at 57 on USA Today‘s Ad Meter of the Super Bowl.