WWE has filed a new trademark for a classic event name from its former rival, World Championship Wrestling (WCW). The move has sparked widespread speculation among fans that another iconic pay-per-view from the past could be set for a modern revival.
On July 22, WWE officially filed a trademark for the name “SuperBrawl.” The filing is for a wide range of entertainment services, including the exhibition of professional wrestling events.
A Flagship WCW Pay-Per-View
SuperBrawl was one of WCW’s flagship annual pay-per-view events from 1991 until the company was purchased by WWE in 2001. For a decade, the event was a cornerstone of WCW’s calendar, typically taking place in February as a major stop on the road to their spring events.
The event featured many of WCW’s most historic matches and moments. These include classic main events like Sting vs. Lex Luger in 1992, Hulk Hogan vs. Vader in 1995, and the highly anticipated rematch between Sting and Hollywood Hogan for the vacant WCW World Heavyweight Championship at SuperBrawl VIII in 1998.
WWE’s History of Reviving WCW Brands
When WWE purchased WCW in 2001, the deal included the company’s entire video library and all of its intellectual property, including event names and trademarks.
For years, WWE has successfully mined this library for content and branding, often reviving classic WCW event names for their modern premium live events.
LAS VEGAS, NEVADA – OCTOBER 11: WWE Executive Vice President of Talent, Live Events and Creative Paul “Triple H” Levesque speaks at a WWE news conference at T-Mobile Arena on October 11, 2019 in Las… LAS VEGAS, NEVADA – OCTOBER 11: WWE Executive Vice President of Talent, Live Events and Creative Paul “Triple H” Levesque speaks at a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada. It was announced that WWE wrestler Braun Strowman will face heavyweight boxer Tyson Fury and WWE champion Brock Lesnar will take on former UFC heavyweight champion Cain Velasquez at the WWE’s Crown Jewel event at Fahd International Stadium in Riyadh, Saudi Arabia on October 31.
Ethan Miller/Getty Images
This strategy has seen a recent resurgence under the creative leadership of Triple H. The “WarGames” match, a WCW creation, was revived in NXT and has now become the centerpiece of the main roster’s annual Survivor Series event.
“The Great American Bash” has been successfully reintroduced as a major annual special for the NXT brand, and “Starrcade” has been used for special, non-televised live events.
More news: WWE Superstar Announces Retirement Match
This track record of successfully bringing back beloved WCW properties is the primary reason the “SuperBrawl” trademark filing has generated so much excitement. It’s a strategy that appeals to the nostalgia of older fans while introducing classic event names to a new generation.
While it is unknown how or if WWE will use the “SuperBrawl” name, the filing is a clear indication that a revival is under consideration.
Um die besten Erfahrungen zu bieten, verwenden wir Technologien wie Cookies, um Geräteinformationen zu speichern und/oder darauf zuzugreifen. Wenn Sie diesen Technologien zustimmen, können wir Daten wie das Surfverhalten oder eindeutige IDs auf dieser Website verarbeiten. Die Nichteinwilligung oder der Widerruf der Einwilligung kann bestimmte Merkmale und Funktionen beeinträchtigen.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
